Asian Focus upon Tutoring and Celebrity Tutors

Source: BBC, Nov 2012

The celebrity tutor phenomenon is a result of the huge growth in out-of-school tutoring in Asia.

It is fuelled by highly pressured examination systems and ambitious parents wanting their children to secure places at top universities and high-status secondary schools.

In societies where success is equated with good exam results, parental anxiety converts into a “steady stream of revenue” for tutoring establishments, according to a study by the Asian Development Bank (ADB).

Hong Kong University’s professor Mark Bray, one of the authors of the ADB study, said a staggering 72% of final-year school students in Hong Kong now go to private tutors.

In South Korea, 90% of primary school children attend such classes.

In China, where private tutorial schools were unknown until the economy opened up in the 1990s, New Oriental Education and Technology has grown to become one of the largest tutoring schools in Asia with around 2.4 million students this year.

It boasts 17,600 teachers in 49 cities and an online network of over 7.8 million users.

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